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Case studies

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Photos copyright MJW Barac
Case Study 1 Business Development for a large practice (6 months)   Process:

  1. One-to-one interviews with senior managers to collect data
  2. Weekly progress meeting with Design Director
  3. Industry sector research and analysis of competitors
  4. Development of new commercial strategy to focus on existing experience and extending client network
  5. Creation of list of new potential clients with company data and contact details
  6. Restructured draft marketing brochure, produced new copy and assisted in editing message and content
  7. Coached Directors in marketing, networking and sales techniques
  8. Presentation of findings and recommendations to Board monthly
  9. Six month consultancy concluded with presentation and debate with UK Board

  10.  

    "that was the most interesting meeting I've attended in 20 years in the company"

     

    Conclusion:

    Lucy's consultancy facilitated the decision-making process, and helped the company target investment and allocation of resources.  The process also highlighted organisational and structural issues which were hampering progress. 



Case Study 2 Marketing Plan for a small practice (2 weeks)   Process:
  1. One-to-one interviews with all 5 members of staff to identify core competences and analyse organisational culture
  2. Analysed past projects, marketing material and press cuttings
  3. Market competitor and industry sector research
  4. Called past and current clients for feedback about the practice
  5. Presented findings and recommendations for new marketing plan
  6. 2 week project concluded with proposal to monitor marketing plan on a monthly basis based on a daily rate.
Conclusion:

This practice had never bothered much with marketing but was interested in designing and building larger projects.  The study revealed the high success rate of planning approval in conservation areas - a marketable fact which could be used to win over new clients. The shared concern about environmental issues also led to a coordinated research project which could be used to attract the interest of larger commercial clients.

Case Study 3

Retail Consultancy for a medium size practice

(1 month)

Brief: Retail consultancy for invited competition for redevelopment of prime commercial property

Process::

  1. Presentation of competition brief and architect's concept

  2. Site visit and analysis of existing retail offer and market position

  3. Review and crtique of architect's design oprtions with recommendations of retail unit size, proportion and suggested tenant mix

  4. Four week consultantancy concluded with fee proposal and submission as member of consultant team

Conclusion:

Lucy's retail expertise gave the competition scheme commercial credibility.